COASTER-net.com
> News
> March 2009
> Test Track may need a new sponsor
Test Track may need a new sponsor
GM may not resign liscensing agreement
March 8, 2009 - Ryan Shrout
Epcot, Walt Disney World -
© Disney
Sponsorship Troubles: The poor economy is forcing some of Disney's sponsors to re-examine their spending.Test Track opened 10 years ago at EPCOT in the Walt Disney World Resort complex providing a much needed thrill ride to the park. The ride, which puts test cars (and passengers) through a rigorous series of automotive trials, has been sponsored by General Motors since its introduction.
The contract that GM signed with Disney was good for 10 years. That time is now up, and the two parties are currently in negotiations to try and strike a new deal, but the price of sponsoring a Disney attraction combined with the poor economy has things up in the air.
In all probability, a new sponsor would mean that certain changes would be made to the ride to give the new sponsor their own spin. It would also mean a lengthy period of down time for the top drawing attraction at EPCOT.
The real dilemma though, is that while GM may not feel financially capable to sign another long term contract with Disney, every other automotive company is being hit by the current recession just as hard. It is possible that the ride may be sponsorless for a time.
© Disney
Sponsorship Troubles: The poor economy is forcing some of Disney's sponsors to re-examine their spending.
The contract that GM signed with Disney was good for 10 years. That time is now up, and the two parties are currently in negotiations to try and strike a new deal, but the price of sponsoring a Disney attraction combined with the poor economy has things up in the air.
In all probability, a new sponsor would mean that certain changes would be made to the ride to give the new sponsor their own spin. It would also mean a lengthy period of down time for the top drawing attraction at EPCOT.
The real dilemma though, is that while GM may not feel financially capable to sign another long term contract with Disney, every other automotive company is being hit by the current recession just as hard. It is possible that the ride may be sponsorless for a time.
Comments
Sorry, there are no comments for this article. If you are a member, then add your thoughts below!
Add Comment
Please Sign In to add a comment.
Related Information
Latest News
New Thrill Ride at Casino Causing a Stir
Dollywood's Opening Weekend
Earn Your Wings for United Way Raises over $8000
Mastermind Behind Cedar Fair Steps Down
Six Flags Transfers Season Pass of Deceased Father
"Madagascar Live! Operation Vacation" Grand Opening
Harry Potter Expansion Announced at Universal Studios Orlando
Snoopy CON Event Invading Kings Dominion
Plans Confirmed for Submerged Star Jet
Total Eclipse
Dollywood's Opening Weekend
Earn Your Wings for United Way Raises over $8000
Mastermind Behind Cedar Fair Steps Down
Six Flags Transfers Season Pass of Deceased Father
"Madagascar Live! Operation Vacation" Grand Opening
Harry Potter Expansion Announced at Universal Studios Orlando
Snoopy CON Event Invading Kings Dominion
Plans Confirmed for Submerged Star Jet
Total Eclipse


