Cedar Fair LP has a plan to increase its revenue by about 4 percent annually and that plan involves a greater emphasis on seasonal events at its amusement parks like HalloWeekends, which it introduced 21 years ago, or its newer WinterFest event that began in 2016 at a California park and is now at seven of the Sandusky-based company’s 11 amusement venues.
Immersive events like HalloWeekends taps into consumer desire for experiences instead of possessions, Richard Zimmerman, Cedar Fair’s CEO, said Thursday during the company’s presentation at the annual B. Riley FBR Consumer & Media Conference in New York. The event, sponsored by a Los Angeles-based investment bank, was for Wall Street analysts and investors. Mr. Zimmerman said Halloween events take place elsewhere, but “when we put on events like HalloWeekends, we do them immersive, do them to scale, to a level that no one else can do. It really starts to spike demand,” he said. FULL STORY
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VALDOSTA, GA
Wild Adventures Theme Park in Valdosta, Georgia is offering plenty of frights and fun with the addition of five new attractions to the park’s Terror in the Wild and Kid-O-Ween events. Wild Adventures is introducing four new haunted attractions and scare zones to Terror in the Wildthis year, including The Mine, an abandoned coal mine haunted by miners who dug up something they shouldn’t have. “The Mine is an incredibly impressive attraction that is situated in Splash Island Waterpark,” said Adam Floyd, public relations manager. “We drained Paradise River and built an intricate maze that will have thrill-seekers dreading what’s behind every corner.” FULL STORY KANSAS CITY, KS
Schlitterbahn Water Park faces an uncertain future with multiple co-defendants connected to the company facing criminal charges following the 2016 death of a boy on the Verruckt water slide. At stake are public and private funds used to invest in the park itself and the surrounding area. Rick Worner, who's worked in finance in the Kansas City area for decades, said he convinced Schlitterbahn owners Jeff and Gary Henry to venture out of Texas for the first time and open a water slide business in Kansas City, Kansas. The Unified Government of Kansas City, Kansas has been a Schlitterbahn advocate since 2005. FULL STORY ORLANDO, FL
Universal is teasing new art for the new Harry Potter roller coaster that’s opening next year at its Islands of Adventure theme park. Universal has not provided many details about what the ride will be like or given a more specific opening date in 2019. More information will be coming in early 2019, Universal said Monday. “The new experience will become Universal’s most highly-themed coaster yet – immersing guests in an all-new adventure that is the next installment of the Wizarding World brought to life at Universal Orlando Resort,” a press release said. FULL STORY ORLANDO, FL
As I walk the cobbled streets of San Francisco, the intoxicating sound of a revved-up car engine rumbles in the distance. There is a street race today and I’ve got a front seat for the action. Since it opened in 1990, Universal Orlando has been the theme park that gives visitors a role in the movies they love. On my first experience – the year after it opened – I screamed in delight as we took a boat ride to Amity Island where we were “attacked” by Jaws. I’ll never forget the giddy feeling of watching a scene from our 28-inch TV brought to life in front of my eyes. Now, 28 years later, I stroll from The Wizarding World of Harry Potter’s Diagon Alley to the dusty back streets of Frisco. Though the Jaws ride is now closed and the attractions are bigger and more sophisticated, the feeling of being a part of the story remains. FULL STORY |
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