Even as nervous families and kids streamed into Great America on Wednesday in a fit of spring break fervor, the president and CEO of the company that runs the amusement park was at the entrance with a calming message: The place is not disappearing and will never be anything other than what it is today.
"We are here to commit to the long-term growth and the vibrancy of Great America pending approval of our master plan by the city," said Matthew A. Ouimet of Cedar Fair Entertainment Company, owner of the park. "We are prepared to invest in a collection of new rides, attractions and shows," he said, speaking at the outdoor fountain and carousel of the 40-year-old institution.
Ouimet said the approval of the master plan will make the park "more fun," referring to a 35-foot height limitation that is a bane to the higher-faster-crazier formula that delights amusement park fans. Now, any ride higher than the limit must get special variances before it is built. The master plan, says Ouimet, promises more spectacular roller coasters and water slides and, with Silicon Valley in mind, "there will be more digital rides."