As expected, social media erupted with Disney fans jumping all over the provocative headline. But Brady was just making a point that I and many others have made before — that Disney's $100-plus-per-day top line price is not out of line with other major entertainment and leisure options, including lift tickets, live theater and concerts. If you spend the whole day at the park and navigate it well, you easily can get more than your money's worth at Disneyland or Walt Disney World.
But everyone has their own value for what their money is worth. And for many families, $100 per person is just way too much to consider paying for a day's entertainment. To be fair, with multi-day prices and annual passes, an overwhelming majority of Disney visitors are not paying anywhere near $100 a day for their theme park tickets. But when you throw in parking, food, drinks, souvenirs and various upsells, many do end up spending that kind of cash anyway.