Media and content are such high-profile pieces of the Disney entertainment empire puzzle that it’s easy to hold them in outsized regard. The fact of the matter is, however, that when it comes to a breakdown of what does the best and most consistent job driving the money-making machine inside the Magic Kingdom, it’s something pretty old-school — the company’s amusement parks.
Consider this, for example, for some context around how important parks and resorts are to Disney’s corporate empire. According to a New York Times article published Friday, the company is planning to pump more money into its parks by way of expansion and planned investments than the company spent to acquire Marvel, Lucasfilm, and Pixar. Combined.