At the end of almost every Super Bowl game since 1987, Disney has aired an ad featuring star players from the championship team enthusiastically proclaiming that they're going to a Disney theme park following their momentous victory. While this ad represents a Super Bowl tradition, you may be wondering if Super Bowl winners really go to Disney. As it turns out, many of them do — and there's a funny story behind the development of this famous phrase.
As SB Nation reported, from 1987 onward, Disney has aired a commercial immediately following the conclusion of the Super Bowl game, only skipping a few years in that time period. As the outlet noted, the ad typically features a narrator asking one of the winning team's players (often the quarterback or the Super Bowl MVP), "You've just won the Super Bowl, what are you going to do next?" In response, the player replies, "I'm going to Disney World!" and "I'm going to Disneyland!" Notably, as the outlet pointed out, different ads air in different regions of the country, with the player referencing the Disney theme park closest to that region. ABC News noted that players who are picked to say the phrase usually do indeed go to Disney World or Disneyland, where they are then featured as part of a celebratory parade.