LEGOLAND® New York Resort, Holovis And ETF Ride Systems Reveal The World's First Ride Experience Featuring Technology That Turns Guests Into LEGO® Minifigures!
When it opens on July 4, 2020, LEGOLAND® New York Resort will introduce the LEGO® Factory Adventure Ride featuring the world's first use of on-ride tracking technology. By identifying the attributes of guests and mapping their position in the virtual space, the ride transforms riders into LEGO® Minifigures right before their own eyes! The family theme park revealed the news at the International Association of Amusement Parks and Attractions (IAAPA) annual Expo in Orlando in tandem with the ride technology designer, Holovis.
"Merlin Entertainments continues to grow in North America with more than 30 attractions and is already pushing boundaries with the LEGO Factory Adventure before LEGOLAND New York even opens," said Head of Public Relations North America for Merlin Entertainments Julie Estrada. "Imagine traveling through a LEGO Factory and suddenly seeing yourself as a LEGO Minifigure! With vision in hand, we looked to two of the world's leading developers, Holovis and ETF Ride Systems, to create this first of its kind dark ride experience. I can't wait to see the looks on our guests' faces when they experience it."