Darien Lake is making some changes this season. The 58 year old park located in upstate New York is getting a new General Manager an Marketing Director.
The managing company of Darien lake, Herschend Family Entertainment, released a statement in early January naming Bob Montgomery as the new General Manager of the park. Mr.Montgomery has been working with Herschend Family Entertainment for 10 years. Most recently he was the General Manger and Vice President of Wild Adventures (A park also owned by Herschend Family Entertainment). According to an article by AmusementToday.com, before working for Herschend, Mr.Montgomery served as Vice President of Operations and Development at LEGOLAND, the Director of Operations at Toronto's C.N. tower and Director of Attractions at Canada's Wonderland.
In a statement released by the park, Mr.Montgomery said “The combination of entertainment and accommodations offered at Darien Lake are unique in the industry, and I am excited about this opportunity. The community has a lot of enthusiasm for Darien Lake, and I look forward to leading this great vacation destination, especially as we introduce three new family rides this year.”
Darien Lake will also be receiving a new Director of Marketing. Steve Hallowell is a New York native and a veteran in the marketing industry. For over 25 years he was director of consumer experience marketing for Eastman Kodak. Mr.Hallowell said in a press release that “I look forward to working with the marketing team and the Buffalo and Rochester communities to attract even more guests to our park and accommodations”.
New Marketing techniques already seem to have been implemented when for a brief period Darien Lake had a new logo. Two weeks ago (according to Screamscape) the website and Facebook page of the park featured new logos. As of today that logo cannot be found on the website, but COASTER-net did get a copy of it while it was up, and you can see it in our Darien Lake Park Gallery article (linked to in the related links of this article). For now, another logo, much more like the one from last year, is on their Facebook page and on their website.