After a year full of disappointments with having to close its doors, The Beach finally received good news with word they will be reopening in 2013. The park's new website is stating that Adventure Holdings LLC, based out of Jacksonville Beach, Fl, will be the new owner, who already operate 17 other family entertainment centers in seven states. They signed a long term lease and have the option to buy the park. Adventure Holdings plans to spend $1 million in 4 areas, including adding 4 water slides, revamping the kids area, and tearing out the wave pool and constructing a new one. No other details were divulged. The site also announces that the park will also be renamed to "The Beach at Adventure Landing". Adventure Holdings LLC president and founder Hank Woodburn stated "I look forward to welcoming the dedicated supporters of The Beach in 2013, and hope they enjoy the upgrades and enhancements we plan to make at the park".
According to Cincinnati.com, also plans to accommodate those who bought 2012 season passes, which 8,800 people bought. Many of which were given the option to redeem their passes at Kings Island, Coney Island, and the Cincinnati Zoo, but many didn't go for it. The Beach at Adventure Landing will honor 2012 season pass purchases for 2013 passes.Cincinnati.com attributes the former issue t0 a lawsuit by 2012 season pass holders who wanted refunds when they found out the park would not operate for the 2012 season, but couldn't receive them. The park has stated they were unable to issue refunds to everyone simply because they ran out of money. This was prompted by 465 complaints sent to Ohio Attorney General Mike DeWine. Its unclear how this news of reopening will affect the outcome of the lawsuit.
The Beach opened in 1985 and currently owns 35 acres just across I-71 from Kings Island. The park has employed 15,000 people annually, including 500 seasonal employees. The park contains 50 rides and attractions.