Following the release of Jurassic World: Fallen Kingdom, Universal Brand Development (UBD) has revealed how new initiatives, including immersive LBE experiences and gaming add-ons, will keep fans interested in the dinosaur franchise.
Jurassic World: Fallen Kingdom has grossed nearly $1.3 billion worldwide – 25 years since the original Jurassic Park first came to cinemas. Jurassic World was named the #4 licensed property in the UK in June. Retailers in the UK will see expanded product lines from Mattel and LEGO following earlier success.
Hannah Mungo, Universal Brand Development, Country Director for UK and Ireland says, “This momentum, plus much more, is key to the lead up of the third Jurassic World film slated for 2021. We know that there is a strong appetite for this enduring entertainment brand and we are committed to adding breadth and depth to the franchise, which continues to propel Jurassic World as an always-on franchise.”