93% of US theme park visitors get frustrated about lack of fast, easy access to food and drink, according to research by Omnico, global providers of multi-channel commerce solutions to leading brands in theme parks, resorts, hospitality, retail and casinos.
Surveying 2,000 visitors across the US, Omnico found the growth of new theme park culinary experiences and "eatertainment" has cooked up a storm of frustrations. 73% of visitors said new kinds of food and drink are somewhat, or very important to their visit. But 47% are frustrated by having to wait in line. More than half (57%) believe technologies such as kiosks and phone apps could solve these problems.
77% like kiosks because they make ordering and paying much faster and easier, while 75% agree having food delivered directly to them via a phone app or kiosk would ‘definitely improve’ their visit. More than two-thirds (67%) say park apps make life easier through advance-ordering and 39% love that they give more time to decide on menu choices. 27% like apps because they give quick and accurate access to loyalty programs and points.
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