Six Flags Ends Brand Agreements
In an effort to continue the company's rise from debt, Six Flags Inc. has decided to cancel their contracts involving intellectual property rights on Thomas the Tank Engine, The Wiggles, Evel Knievel, and Tony Hawk. This move will result in the renaming and possible re-theming of sixty rides and attractions across the chain's eleven parks.
After Mark Shapiro took the reigns of the company in 2005, he put an emphasis on bringing back the family demographic that had once been at the center of their parks. Gone were the days of spending billions upon billions on shinny new parking lot coasters. Instead, he focused the company's capitol into bringing name brands into the park that he hoped the family market would more identify with.
Well apparently, the chain's new management sees that too as an unnecessary expenditure. All of the brands purchased during Shapiro's time at the helm have been revoked and will be removed from the park's starting in 2011. It is also being rumored that Six Flags will soon be getting rid of restaurant chains such as Panda Express and Johnny Rockets as well.
A few of the rumored replacement names include all of the chain's Thomas Town installations being renamed as Whistle Stop Depot. The Tony Hawk Big Spin coasters will simply have the skating superstar's name dropped from them. And Evel Kneivel is to be renamed American Thunder.
All of this brings Six Flags back to their original core group of brands of Hannah Barbara, Loony Tunes, and DC Comics. The latter of which including the Green Lantern, the proposed theme for at least two new coasters in 2011.
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