The virtual realm of augmented reality collides with the tangible, traditional guest visit to Cedar Point with the debut of “The Battle for Cedar Point,” an interactive, competitive gaming experience inside the new Cedar Point mobile app.
Developed by UK-based, sensory experience design experts Holovis, in partnership with Cedar Point, the free game allows guests to compete against each other in a fun new way as they walk through the park, wait for their favorite ride or sit down to enjoy a meal.
Guests who choose to play The Battle for Cedar Point will first join one of five “clans” on the day of their visit – Valravn, GateKeeper, Millennium Force, Top Thrill Dragster or Maverick. Each clan is signified by its own unique character avatar, along with a custom battle shield.
They will then “battle” against other guests inside the park that day as they earn points by scanning select ride signs, t-shirts and game symbols located throughout the park. Once scanned, these items will come to life on the guest’s Apple® or Android™ mobile device, enabling them to see characters, animated signs and achievement symbols as they appear to co-exist with the real world. They can then share these interactive experiences on social media, encouraging others to join their clan.
In addition, players who ride the new world-record-breaking Valravn dive coaster will have the opportunity to earn even more points by unlocking the “Secrets of Valravn” as they walk the queue line. Hidden clues are located along the path; the more secrets that are found, the more points players will achieve. Points can also be earned by answering park trivia questions inside the game.
Throughout the day, guests can scan park maps located throughout the park to see which clan is leading the battle. They also have the opportunity to purchase their chosen clan’s souvenir pin, located at select gift shops, once they reach a specific point level. Guests in the clan claiming victory at the end of the day can purchase an additional “victory pin,” signifying that they reigned supreme from the day’s battle. A special t-shirt is also available for purchase. When scanned inside the game, the front of the t-shirt will appear to transform, adding even more points to the selected clan’s total.
The victor of the day’s crusade will be revealed nightly at the park’s Luminosity show, a multi-sensory musical experience featuring talented aerialists, live singers and dancers, mesmerizing pyrotechnics and dramatic visual elements. The Battle for Cedar Point will reset each operating day.
“Cedar Point is once again redefining what the guest experience is like. The Battle for Cedar Point is interactive, it’s immersive and most importantly, it’s just plain fun,” said Jason McClure, Cedar Point’s vice president and general manager. “Guests have the opportunity to enjoy a traditional day at the park, or, they can take their visit to the next level by playing the game in our new mobile app. It adds a unique twist to their summer visit.”
Anne Akande, project manager of AR experiences at Holovis added, “This is a great application of our AR technology which brings the wider park story to life in a really compelling way. This is just the beginning of what can be achieved with our Extended Experience guest interactive technologies.”
The Battle for Cedar Point is now available inside the new Cedar Point mobile app, which can be downloaded from the Apple App Store® or on Google Play.
Holovis creates unique, experiential experiences for theme parks and other entertainment-based venues. Its Attractions and Media Divisions design and build highly original and immersive turn-key solutions that blend real-time interactive content with complex ride/show control systems, vibrant 2D/3D displays and intense audio/SFX. Holovis is also a leader in the extended experience where virtual and augmented reality is combined into eye-popping mixed reality, transforming any passive experience such as queue lines, preshow, food and beverage waiting areas, restaurant menus and even the attraction structures themselves into interactive environments that can be gamified and integrated with the primary attraction and up-scaled to become part of a park-wide immersive experience.