The next major Central Florida theme-park magnet officially opens on Thursday at Comcast's Universal Orlando. Hagrid's Magical Creatures Motorbike Adventure, a one-of-a-kind richly themed family coaster, is the latest addition in the resort's transformative Wizarding World of Harry Potter expansion that has roughly doubled attendance over the past decade.
The new thrill ride has several unique storytelling elements, but perhaps the most relevant thing is that it will be the first marquee attraction to incorporate Universal Orlando's virtual line technology. Disney has been a market leader when it comes to queue management, but this time it could learn a thing or two by watching its smaller rival.
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